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Chris Stiehl

Marketing Guru
Speaker Information:

Chris Stiehl is the author of BN.com best seller Pain Killer Marketing and a market research and strategic consulting professional. Chris Stiehl has over 30 years experience working in and for Fortune 500 companies.

Do you have predictive internal metrics? Are you ever surprised by customer satisfaction results? Do you really know how to listen to your customers? If not, then you can learn from listening to Chris Stiehl!

 

Chris Stiehl has worked in facility and product design, strategic planning, marketing and market research, competitive analysis, engineering and in management. His resume includes Eli Lilly and Company, Wyle Laboratories, Polaroid Corporation, Cadillac Division of General Motors, Pacific Gas & Electric Company and Applied Marketing Science.


Chris Stiehl has an undergraduate degree from the UC-San Diego and advanced degrees in Experimental Psychology and Industrial Engineering from the University of Michigan. He also studied under international quality leaders Dorian Shainin while at Polaroid, under W. Edwards Deming while at Cadillac, and under Bradley Gale and Ray Kordupleski while at Pacific Gas & Electric.


Chris Stiehl has presented at numerous conferences including the International Conference on Benchmarking, the joint meeting for the American Marketing Association, the American Society for Quality, the AMA's Marketing Research in Utilities Conference and the Council for Continuous Improvement, as well as several conferences concerning the Workforce Investment Act. Chris has taught at several universities including the University of Michigan, Harvard University, Northeastern University, UC-San Diego, University of Alabama-Huntsville and UC-Berkeley.

 

Speaker Fee:
$5,001 to $15,000
Testimonial:

Like many others, measuring the impact of our channel programs was proving to be a difficult task. By focusing on the Voice of the Customer process, we were able to take a systematic and proven approach to truly understanding our customer’s needs. This enabled us to identify key initiatives and to implement measurable success criteria aligned with what would improve the effectiveness of our programs and the satisfaction of our customers.. — Rodney Toy, Senior Director, Sales Development, Palm, Inc.

Books:
  • View Business Book Pain Killer Marketing

    Pain Killer Marketing

    This book concerns HOW to listen to the customer and what to do with the data once you have it. Many companies collect data from customers, but don't know what to do with the data that they have. T

    Our Price: $24.95 Format: Hardcover ISBN-13: 9780832950162 Pub. Date: 2008-04-01 Pages: 144
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